Behind every five-star hotel lies a phase where its entire future is quietly decided: design.

Drawing on two decades leading luxury hospitality projects across Tangier, Riyadh and Doha, Agustín Millán turns the most consequential phase of hotel development into a practical, repeatable discipline. Hospitality Design Management is a practitioner's guide to leading luxury hotel design — from the first concept and brand narrative through schematic design, design development, FF&E and the operator's technical requirements, to the moment the vision survives contact with budget, programme and the construction site.

Rather than treating design as an artistic black box, this book reframes it as the most powerful instrument of capital guardianship a project has. You will learn how to structure the design process, align owners, operators and architects, control scope and cost without diluting the guest experience, and manage the hundreds of decisions that determine whether a hotel opens as promised — or as a compromise.

Whether you are an owner, developer, project manager, architect or operator, this is the field manual for protecting design intent and delivering hospitality assets that perform.