Sustainable Amber Tourism and Regional Branding explores amber tourism motivations, sustainability challenges, and regional branding opportunities through Baltic region case studies. Through examination of Poland and other amber-producing regions, the text demonstrates how niche cultural tourism connects geological heritage with sustainable development. Ethical and legal considerations including environmental protection, transparency, and responsible sourcing receive thorough attention. Each chapter analyzes specific dimensions of amber tourism including heritage interpretation, authenticity, market development, and community benefits. Topics encompass geological tourism, cultural heritage tourism, artisan traditions, museum development, and destination branding. The book addresses sustainability challenges including over-extraction, environmental impacts, and ensuring local community benefits from tourism development. Regional branding strategies demonstrate how amber heritage creates distinctive destination identities. This resource serves tourism students, heritage tourism professionals, regional development planners, museum curators, and sustainable tourism researchers. Through focused analysis of niche tourism development, the text develops understanding essential for sustainable heritage tourism planning, authentic cultural interpretation, and leveraging unique regional assets for responsible tourism development.